Pamela Reif x PUMA

Zalando Exclusive Capsule Collections

The fitness icon and influencer Pamela Reif presenting the PUMA x Zalando exclusive capsule collections. With multiple casual releases each season, blending trend-driven designs with technical innovation. I led the creative direction and buying strategy, ensuring the collections elevated Zalando’s sports category and met key business objectives.

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ICANIWILL - Endurance (Men's Active)

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Even&Odd Active (Zalando Private Label)